OrthoEngage is Becoming DentiCare®: What Orthodontists Need to Know

For years, OrthoEngage has been the trusted name for specialist orthodontic payment solutions. It was built to handle the unique rhythm of orthodontics: recurring revenue, long-term treatment plans, and higher-value cases.

But as the dental industry evolves, so must we.

We are announcing that OrthoEngage is consolidating back into the DentiCare® master brand. This isn’t a removal of services; it is a unification. We are bringing the specialist tools you love under one powerful roof to simplify your operations and strengthen your brand presence.

Here is what this means for your orthodontic practice.

Why the Change?

Over time, managing separate sub-brands like OrthoEngage created "brand splintering". Patients would see "DentiCare" at their general dentist but "OrthoEngage" at their orthodontist, creating unnecessary confusion.

By consolidating to One Master Brand, we ensure that patients instantly understand they can use their trusted DentiCare account for their braces or aligners. This reduces friction at the front desk and accelerates plan adoption.

Specialist Tools Remain (and Improve)

While the name "OrthoEngage" is retiring, the technology behind it is not. The DentiCare platform retains distinct Dental and Ortho versions of all practice-facing assets.

Your practice will continue to access the features built specifically for the 18–24 month orthodontic lifecycle:

• Recurring Payments: Automated weekly or fortnightly debits that align with long-term treatment.

• Ortho-Specific Assets: You will still receive Welcome Packs and Onboarding pages tailored strictly for Orthodontics.

• Multi-Location Control: For orthodontic groups, the Multi (Network) plan offers HQ-level reporting across all your clinic locations.

  
  

A Simpler Experience for Your Patients

The biggest winner in this reset is your patient. Previously, patients might have been confused by different logos or portals. Now, we have a Unified B2C Layer.

• One Story: All patient-facing materials (flyers, videos, website pages) now work seamlessly for both Dental and Ortho.

• Brand Trust: Patients know DentiCare. Leveraging the master brand gives them confidence that their financial agreement is secure and standard.

  
  

What You Need to Do

The transition is designed to be seamless.

• Existing Users: You do not need to change your login or re-onboard. Your access remains the same, just with a refreshed interface.

• Marketing Materials: We recommend replacing any old "OrthoEngage" brochures with the new DentiCare Ortho assets. These are cleaner, clearer, and focus on the benefits of "Payment Plans" and "Proposals".

  
  

The Future of Orthodontic Payments

We are committed to the orthodontic specialty. By removing the distraction of managing a sub-brand, we can focus our resources on building better software—like the improved Proposals module - to help you convert more consults into starts.

OrthoEngage is now DentiCare. Same specialist power, one unified platform.

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